Tailor-made planograms allow for easy execution

Planograms that are tailored to the outlet and thus directly implementable are a prerequisite for high execution quality in Category Management projects. Only when the virtual shelf appearance exactly matches local conditions can it be implemented by employees on the shop floor in a reasonable time.

“Shelf Maker®” allows for the production of thousands of planograms in the back office, taking shopper-oriented placement rules (“shelf vision”), hard sales data and outlet-specific shelf dimensions into account.

The software automatically generates recommendations for you, which you can adjust as necessary and communicate to the outlet at the push of a button.