Live on the shop floor: a short video
A fully-integrated solution for the whole process
To achieve more sales on the shelf, optimize the "magic triangle" of space, range and shelf for each individual store.
Hoffrogge provides you with specially developed software with a patented process and AI-supported algorithms that you can use particularly efficiently in both the back office and in-store without any system breaks.
Store Maker®
Create floor plans and define the linear space
Automatically calculate market-driven category shares flexibly for each store using Space Allocation Keys (SAK) as a benchmark for ideal space allocation.
Shopper-oriented sequencing of the category for brands and/or segments in flow, taking into account the individual shelf structures of the store.
Once the linear space is fixed, find your right range
Benefit from a two-step process for connecting central range strategy and individualization per store.
Range Finder®
KPI-driven definition of the assortments for outlet clusters and shelf sizes (linear space) taking into account strategic guidelines such as promotional items, private labels, new products and shopper’s preferences.
Range Adapter®
Automatic outlet-specific adjustment of the cluster assortment according to rule-based priorities and local shelf sizes adding up Local Heroes and removing Local Losers as well as adapting facings to local sales rotation.
Shelf Maker®
Once the range is set, go producing planograms
Automatic production of planograms with the store-individual assortment and sales-oriented shelf stocks.
Extremely high efficiency thanks to the patented process with rule-based production of precisely fitting planograms without time-consuming manual creation and maintenance of master planograms.
Involve your teams in-store – SAM® makes it possible
Offline-capable, easy-to-use application for usage in store to implement and review the centrally developed content.
Full range of functions for creating or adapting planograms, taking into account local features of the location with all the facts on the productivity of the shelf metres, including the proportion of space for all brands placed.
The current planogram always at hand with mySAM®
Highly intuitive planogram app for shelf forces brings up-to-date content quickly and easily to the shelf. No more delays between planogram creation and realisation.
Fast rollout thanks to the ability to run on a smartphone or MDE device and flexible user management in the central mySAM® portal.
Get to know us!
Initial discussion of your requirements and short software demo in a personal meeting
Operating successfully in more than 15,000 outlets for numerous categories
More than 15,000 store-individual optimisations within 12 months only in Germany.
Whether food retail, specialised trade or convenience shop - our solutions are already being used successfully in various channels.
Beverages, dairy products, confectionery or perfume - digital at the shelf works in a wide range of categories.
An extract from our references
Hoffrogge receives patent
As Germany's leading specialist for the location-specific optimization of space, product range and placement, we were awarded the European patent EP 2697752 (= WO 2012/139747) for the “Method for creating individual shelf images for different points of sale”.